Superdry is a contemporary brand that fuses British style with Japanese techy edginess and American sensibility.
And you already know Idris Elba - walking chocolatey sexiness!!
Three British lads (James Holder & Julian Dunkerton, Superdry Co-founders + Idris makes three) bringing elevated urban style to the houzzzz!
Here's the skinny on the collection.... "Elba’s urban signature style resonates throughout the 250- piece collection. Deep tonal colours are paramount; a fusion of midnight blues, graphite greys, and jet-black sealed with signature-scar detail and a pop of cobalt blue emphasises the finest fabrics. Some of the key garments have been named to reflect Idris’ personal journey....Tailored wool town coats, monogrammed reversible bombers, plus mac and trench coats that can be worn belted over tailoring or open over denim are key pieces....Superdry and Elba’s DNA has been ingrained throughout"
The pricing is very reasonable and just as a sample, here are my favorite boots ($338) they currently have.....