site stats

Designer vs Diffusion Lines

Designer vs Diffusion Lines
2016/06/23 Better Blueprint

Like Marc by Marc Jacobs, RED Valentino, Z Spoke (Zac Posen), and Miu Miu (Prada), the brand MICHAEL Michael Kors extends a cheaper version of the brand to cater to low-end retail outlets.

Indeed when you're rocking MICHAEL Michael Kors, you are really wearing the brand made to cater to a lower price point. Michael Kors is the real name brand, original line ~ where the bags and shoes are upwards of $1000 vs. $250.

The clothes, shoes, and bags in diffusion lines or secondary lines are typically made with cheaper materials, less-expensive fabrics, and use mass stitching and no resource-intensive processes. A diffusion line (or bridge line) is a secondary line of merchandise created by a high-end designer that retails at lower prices....

Example: here's a See by Chloe leather crossbody bag vs. one of the Chloe crossbody bags!

So before you run off buying a "name brand" make sure it actually is!


Here's a fairly extensive list of designers and their diffusion lines.....

DIFFUSION                             DESIGNER

10 Crosby                                     Derek Lam
Armani Exchange                      Armani
BDL                                               Ben de Lisi
Cheap & Chic                              Moschino
CK                                                 Calvin Klein
D&G                                              Dolce & Gabbana
DKNY                                           Donna Karan
DRKSHDW                                 Rick Owens
Emporio Armani                       Armani
Farhi                                             Nicole Farhi
Giamba                                        Giambattista Valli
Just Cavalli                                 Roberto Cavalli
Karl                                               Karl Lagerfeld
L'Agent                                         Agent Provocateur
Marc                                             Marc Jacobs
McQ                                              Alexander McQueen
MICHAEL Michael Kors          Michael Kors
Mimi Holliday                            Damaris
Miss Wu                                       Jason Wu
Miu Miu                                       Prada
MW                                               Matthew Williamson
Notte                                             Marchesa
Overture                                      Judith Leiber
Pierre Balmain                           Balmain
RED Valentino                           Valentino Garavani
Richard Chai Love                     Richard Chai
See                                                 Chloe
Simply Vera                                Vera Wang
Sonia                                            Sonia Rykiel
T                                                    Alexander Wang
Versus                                          Versace
Victoria                                        Victoria Beckham
Wannabe                                     Patrick Cox
Z Spoke                                        Zac Posen
Zac Zac Posen                             Zac Posen