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jeans are out. joggers are in.

So says WaPo, most financial indicators, and ‘the streets’! Jean sales have been on the decline for the last five years but the pandemic added another nail to the coffin. Athleisure, conversely, is doing much better! True Religion, Lucky Brand and G-Star RAW have declared bankruptcy since April The parent company of Joe’s Jeans and Hudson Jeans filed for Chapter 11 protection in May In July, Levi’s posted a 62% [plummet] in second-quarter revenue and announced plans to cut 15%

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Blueprint for Style in the Washington Post

Today, the Washington Post‘s Capital Business section featured Blueprint for Style.  The Capital Business section provides a fresh perspective on local business and is a weekly publication. Click here and check out the insights provided on how Blueprint for Style can stand out in a sea of stylists by Benjamin Hallen, assistant professor of management and organization at the Robert H. Smith School of Business and former entrepreneur and Judy Frels, marketing faculty lecturer and executive director of marketing communications

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