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First Impressions: Quick But Impactful

When you walk into a business meeting, your first impression is already in motion. Your first impression is quick but impactful. Within 100 milliseconds, people form judgments about your competence, trustworthiness, and authority. Quick. But the impact lasts far longer than those initial seconds. The brutal reality: once that first impression is formed, changing it is nearly impossible. According to research published in Fast Company, “the work needed to persuade someone to change their mind or see you in a different

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