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jeans are out. joggers are in.

So says WaPo, most financial indicators, and ‘the streets’! Jean sales have been on the decline for the last five years but the pandemic added another nail to the coffin. Athleisure, conversely, is doing much better! True Religion, Lucky Brand and G-Star RAW have declared bankruptcy since April The parent company of Joe’s Jeans and Hudson Jeans filed for Chapter 11 protection in May In July, Levi’s posted a 62% [plummet] in second-quarter revenue and announced plans to cut 15%

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