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Personal Branding Wardrobe for Entrepreneurs

Your personal brand wardrobe is doing work even when you are not in the room. For entrepreneurs, this stakes-to-investment ratio is often misunderstood. Unlike executives inside institutions who benefit from the visual credibility of their company, their title, and their org chart, you are the brand. Your personal brand wardrobe is the first signal investors, partners, potential clients, and media contacts receive before they have heard your pitch or read your bio. Most entrepreneurs underinvest here, not because they do

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Monica Barnett with a big smile because of a recent business win
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the entrepreneur’s “grind”

So people will call it a grind but there’s a large part of me that thinks it’s a grustle [grind + hustle]. People ask why I’d work 80 hours per week vs. 60 per week elsewhere. The answer is simple: every hour I’m putting in is like giving to myself! 20 years ago I would have said, “No way!” and now you couldn’t get me to give it up… Today (figuratively), I help people align and perfect their visual resume, show up

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