I was gifted with this book, Renegades Write The Rules by Amy Jo Martin, and managed to read it between my blog posts, travels, holiday celebrating, and event creation meetings.
- Be the Media
- Show Some Skin
- Unmask Your Motives
- Get Comfortable Being Uncomfortable
- Ask Forgiveness Rather Than Permission
- Consensus Is the True Authority
- There's A New ROI In Town
- The Act of Good Can Be Scaled
My favorite rule is #7 (cold metrics x sentiment + engagement = ROI, return on influence) but, you decide. I'm giving away a copy of the book to the one lucky rising social media mega mogul who:
- likes our Facebook fan page; and
- posts a one word comment that represents your favorite rule (see underlined word above)
- contest runs through December 18th and the winner will be announced December 19th ~ in time to read it and implement changes for the new year!