COS stands for Collection of Style and is a store with no U.S. presence. I’ve seen them in Paris and although I wasn’t prepared to make any purchases, I loved it for the clean lines, uncomplicated styling ~ very Celine-esque and Carven feel. Here are the critical points:
- it’s an H&M upscale brand
- H&M CEO Karl-Johan Persson is opening several locations this year!
- it’s for men and women
- their focus is on high-end design, decent quality and reasonable pricing = nothing too flashy but always on point
- their design concept carries into their stores ~ with a consideration for preserving structural significance, ambiance, etc.
- look for dynamite fabrics, small details that add finish to the pieces, and elegance as simplicity
- stay tuned…..we’re excited to see the design aesthetic but not that psyched because the pieces aren’t too friendly for the more shapely peeps
Here are a few sample pieces so you can get a flavor for what they’re sellin’…
